History

Established in 2008, our focused team is proud to represent multiple manufacturers of quality marine and leisure products across the European market.

We continue to introduce new brands, set up distribution networks and secure ongoing sales to both OEM and Aftermarket customers throughout the European marine market.

Why use a manufacturers representative in Europe?

  • Ensures the creation of an effective “go to market” sales strategy
  • Understands the different market requirements, product needs, certifications, trends, cultures etc avoiding costly errors
  • Provides a local presence, extending the time available for contact with customers
  • Benefits from a highly motivated sales force with income based solely on commissions with no potential risks or problems associated with employed staff

Why use a manufacturers representative in Europe?

  • Ensures the creation of an effective “go to market” sales strategy
  • Understands the different market requirements, product needs, certifications, trends, cultures etc avoiding costly errors
  • Provides a local presence, extending the time available for contact with customers
  • Benefits from a highly motivated sales force with income based solely on commissions with no potential risks or problems associated with employed staff

Our Added Value

  • We specialise in positioning and developing sales for “technical” products
  • Working with a “select” group of key manufacturers ensures we retain real focus on developing long term and sustainable sales growth for each our clients
  • We regularly conduct detailed product/sales training, ensuring those responsible for day to day sales of the products we represent are confident in understanding why a product was developed, it’s features and benefits and most importantly a clear sales strategy

Our Added Value

  • We specialise in positioning and developing sales for “technical” products
  • Working with a “select” group of key manufacturers ensures we retain real focus on developing long term and sustainable sales growth for each our clients
  • We regularly conduct detailed product/sales training, ensuring those responsible for day to day sales of the products we represent are confident in understanding why a product was developed, it’s features and benefits and most importantly a clear sales strategy

Our Commitment

  • Take total responsibility for the development of your sales in Europe
  • Develop winning growth strategies
  • Maximise your sales potential in all markets for all products
  • Provide you with regular feedback on market situations and trends
  • Maintain a high level of product and application knowledge
  • Develop direct relationships with OEM buyers, design engineers and sales staff that open doors and uncover new sales opportunities Provide you with valuable feedback regarding product development needs
  • Ensure highest quality product/brand representation within catalogues, websites, advertisements, and key European boat shows
  • Establish and manage effective distribution partners for all products, including those new to the market and those already in circulation
  • Identify key OEM targets and opportunities
  • Keep your brand and your products in front of the customer on a very regular basis via mail, phone, and personal visits

Our Commitment

  • Take total responsibility for the development of your sales in Europe
  • Develop winning growth strategies
  • Maximise your sales potential in all markets for all products
  • Provide you with regular feedback on market situations and trends
  • Maintain a high level of product and application knowledge
  • Develop direct relationships with OEM buyers, design engineers and sales staff that open doors and uncover new sales opportunities Provide you with valuable feedback regarding product development needs
  • Ensure highest quality product/brand representation within catalogues, websites, advertisements, and key European boat shows
  • Establish and manage effective distribution partners for all products, including those new to the market and those already in circulation
  • Identify key OEM targets and opportunities
  • Keep your brand and your products in front of the customer on a very regular basis via mail, phone, and personal visits

What Our Clients Say

We have worked with GMA for over 10 years. We are quite pleased with all the services provided, including prospect vetting, business negotiations, marketing support and trade show support. The GMA team are very professional, while maintaining a warm and friendly approach to all our business dealings.

Tim Bock, President, CDI Electronics & Balmar

GMA has served as Lectrotab’s sales representative in the European marine market since 2010. GMA balances supporting our current European distributors with expansion of new distributors throughout Europe. They maintain close attention and communication with our established customers through email, phone, and personal visits. GMA has become a valuable asset by contributing to our website development and marketing strategy. In addition to providing excellent on-site support during trade shows, GMA pay close attention to detail and plan our shows from start to finish with excellent sales results. The staff at GMA are technically sharp, organized, and responsive to all our customer’s needs. I consider the GMA team as part of our Lectrotab family.

Dan Roberts, President, Linear Devices, Lectrotab

GMA are all you need to have great representation of your brand and products in Europe. The GMA staff are very knowledgeable in the marine industry and take the time to learn and understand the products they are selling. GMA are the best decision we have made in representation for our business.

John E. DeAgro, Owner, Nauticus Incorporated

GMA has been a valued partner for many years. With business changing at times, GMA has always been there to help and improve the communications between Aquatic AV and the customer base. Always adding valuable input on the market conditions, positioning and new product offerings. GMA is engaged in assisting at all times and has increased our market position each year. You cannot find a more valuable partner.

Robert Fils, CEO, Aquatic AV